Clinique.com Alt Imagery

Spring 2024
Role: Design Direction

Clinique.com needed a cohesive approach to product alt imagery. I created a comprehensive style guide and template library for all existing and future product content.

Foundation Cover.jpg
Type Styles.jpg
Color.jpg
Icons.jpg
Layouts_Cover.jpg
Before + After.jpg
Benefits.jpg
How To.jpg
Ingredients.jpg
Product Comparison.jpg
SP25_MS_GLOW_SERUM_AltImage_2a_Benefit_Serum_3000x3000.jpg
Ad-Hoc Example 3.jpg
Before + After Example 3.jpg
Base Template_3000x3000.jpg
Claims Retailer Example 2.jpg
Benefits Example 3.jpg
Texture Example 2.jpg
How-To Example 1.jpg
Ad-Hoc Example 2.jpg
SP25_MS_GLOW_SERUM_AltImage_1a_Texture_Serum_3000x3000.jpg
Size Comp Example 2.jpg
SP25_TrueHighlight_AltImage_Texture1_3000x3000.jpg
SP24_EBCI_Alt_Image_1B_Claims_Asia_ex_China_ALT_2000x2000.jpg
Ingredient Example 1.jpg
S26_UVS_Formula Facts_4a_3000x3000.jpg
ProductComp Example 5_24 Column-4 Products.jpg
Ingredient Example 3.jpg
Texture Example 3.jpg
SP25_EBCVM_AltImage_Model1_3000x3000.jpg
How-To Example 5.jpg
Texture Example 1.jpg
S26_UVS_BA_1b_3000x3000.jpg
SP25_EBCVM_AltImage_Benefit_3000x3000.jpg
SP25_EBCVM_AltImage_Claim_3000x3000.jpg
SP25_EBCVM_AltImage_Swipe_DeepCool3_3000x3000.jpg
SP25_TrueHighlight_AltImage_BA1_3000x3000.jpg
S26_UVS_Texture_7a_3000x3000.jpg
Formula+facts.jpg