Clinique Clinical Reality: Decode Your Skin.

Spring 2025
Role: Art & Design Direction

Beginning with the Clinique Computer in 1968, Clinique is no newcomer to the world of skincare diagnostics. Clinical Reality 9.0 brought an expanded suite of tools, devices, and services to in-store and digital consumer experiences.

Immersing consumers in the world of skincare analyses, we created a conceptual set design, drawing reference from imaging tools in clinical dermatology and Clinique’s own retail spaces.

A collection of updated retail signage initially brought the campaign to life in-store. Building on the launch of new Clinical Reality devices, we grew Decode Your Skin to encompass paid video spots, organic social posts, and e-comm communications. The result: a full offering of promotional and educational materials for Clinical Reality and Consultant services, proving once again that Clinique is the expert in all things skin.

Creative Directors: Jenn McManus, Laura Fitzgerald
Copy: Brenna McDuffie
Photography + Video: Matthew Chaves
Motion design: Shirley Wang