CVS - Beauty in Real Time

2018-2019
Role: Associate Art Director

As the go-to beauty destination for millions of Americans, the beauty aisle at CVS needed a digital makeover. We created Beauty In Real Time, a content model featuring linked stories across Instagram, an email newsletter, and blog. Every look, style, and trend was created entirely with products available at CVS, and every model image was proudly un-retouched, featuring the Beauty Unaltered mark.

I was responsible for establishing the look and feel of CVS Beauty on Instagram through a series of Instagram content templates and type design standards across social media, email, and .com.

Creative Directors: Jess Bergstresser, Carly Drown
Art Directors: Tanya Bechara, Lyndsay Cooper
Copywriters: Laura Maddox, Katie Weisenburger
Content Director: Erin Flaherty