The Multivitamin of Makeup

Spring 2023
Role: Art Direction + Design

Makeup? Skincare? Yes.

Clinique’s Even Better Clinical Serum Foundation has your skin’s daily dose of hydrating, skin-smoothing ingredients and full-coverage makeup. We created a life-size blister pack for the foundation bottles, capturing them in all of their serum-infused glory.

Creative Directors: Timothy Strudwick, Laura Fitzgerald
Copy: Brenna McDuffie
Photography + Video: Matthew Chaves, Katie McCurdy
CGI: RESN
Prop Design: Makoto Aoki