Moisture Surge Body Hydrator

Spring 2025
Role: Art + Design Direction

Clinique launched Moisture Surge Body Hydrator as the head-to-toe solution to consumers’ love affair with Moisture Surge 100H. The campaign also introduced Clinique’s photographic approach to bodies, continuing with a skin-first strategy, highlighting the models’ natural complexions.

Creative Directors: Jenn McManus, Laura Fitzgerald
Copy: Jenny Mitschke
Photography + Video: Betina du Toit, Adam Friedlander
Motion Design: Shirley Wang