Clinique Smart Clinical Repair

Spring 2024
Role: Art + Design Direction

Rounding out the Smart Clinical Repair franchise, Clinique launched Smart SPF in Spring 2024. We positioned the product as the daytime foil to the beloved Smart Wrinkle Correcting Cream, proving that customers can fight wrinkles both day and night. Throughout the 360 scope, the campaign also continued to bolster hero messaging for Smart Serum and Smart Eye, offering regimens to integrate the entire Smart lineup.

Creative Directors: Jenn McManus, Laura Fitzgerald
Copy: Jenny Mitschke
Photography + Video: Matthew Chaves, Katie McCurdy
CGI: RESN